The earning engine is designed to reward customers for both their initial engagement and their long term spending habits. By automating these rewards, merchants can build a robust marketing list and drive consistent revenue.

1. Account Engagement

• Signup Rewards: New customers receive an immediate, automated point balance the moment they create an account.

• Birthday Rewards: The system automatically grants bonus points to customers on their birthday to celebrate their loyalty and encourage a special purchase.

• Loyalty Anniversary: Automated rewards are sent on the anniversary of the customer joining the program, reinforcing long term brand commitment.

• Social Rewards: Customers can earn loyalty points for engaging with your brand on social media. Points can be awarded for actions such as following your account, sharing links, or posting content as part of a campaign. This helps increase brand visibility, grow your audience, and drive more traffic back to your store.

2. Transactional Rewards (Orders)

• Point-per-Dollar Earning: Customers earn a base number of points for every successful purchase they complete.

• VIP Points Multipliers: Customers in higher VIP tiers (e.g., Diamond) earn points at an accelerated rate, such as a 2.6x bonus per dollar spent.

• Tier-Specific Bonus Points: Admins can set fixed point bonuses that are available only to customers who belong to a specific reward tier.

3. Order Calculation & Logic

• Customizable Order Totals: Admins have granular control over what counts toward point earnings by choosing to include or exclude discounts, taxes, and shipping costs.

• Earnings Trigger: You can define exactly when points are added to a customer's balance , either immediately when an "Order is placed" or once the "Order is fulfilled".

• Financial Status Filtering: Points are only awarded based on specific payment statuses, such as "Paid," "Authorized," or "Partially paid," ensuring rewards are only given for valid revenue.

4. Referral & Social Growth

• Referral Rewards: Customers earn specialized rewards when they share their unique referral link and the referred friend completes a qualifying action.

• Behavioral Incentives: Points can be granted for non-purchase actions, such as following social media channels or completing a user profile.